Discover London
like an Insider
Free walking tours in London, hidden gems, and curated guides created by real local guides. No upfront cost — tip your guide at the end.
4.9 / 5 from 3,200+ reviews
Our Free Walking Tours in London
Discover London's top attractions and hidden corners, led by knowledgeable local guides who love sharing the city's stories. Whether it's your first visit or you're exploring a new neighbourhood.
Westminster Walking Tour
The essential introduction to London. Walk through the heart of Westminster as you explore Trafalgar Square, Big Ben, Buckingham Palace, and the places where royal ceremonies and national events unfold.
Jack the Ripper Tour
Step into the streets of Victorian Whitechapel and uncover the real locations, victims, and stories behind the world's most infamous unsolved case, set against the backdrop of London's East End.
Soho & West End Tour
Discover London's most creative neighbourhood as you explore Soho, Theatreland, and hidden backstreets filled with stories of music, culture, nightlife, and the people who shaped modern London.
Why London Insiders
We don't do guidebook clichés.
We do real London.
Every tour and every guide is written by a Londoner who actually lives the neighbourhood. Small groups. No flags. No microphones. Just the city, told properly.
What guests say
Rated 4.9 stars by real travellers
Read all reviews →“The best way to start a trip to London. Funny, knowledgeable and full of stories you won't find in any guidebook.”
Sarah R.
Westminster Tour
“Did the Jack the Ripper tour on a Friday night. Genuinely atmospheric and incredibly well-researched. Tipped £20 without hesitation.”
Marco K.
Jack the Ripper Tour
“Booked the Soho tour on a whim and ended up spending an extra hour wandering the alleys our guide pointed us toward. This is how you see London.”
Emma L.
Soho & West End Tour
“Done free tours in six cities. This was the best by far. Genuinely knowledgeable, personal, and zero scripted pressure.”
David W.
Westminster Tour
Based on Google reviews
Meet The Guides
Our tours are led by passionate local guides who know London inside out. They are storytellers, historians, and curious locals who love sharing the city's hidden details, unforgettable stories, and insider recommendations that bring London to life.
Tour Guide
Leo Rozmetov
A Slovenian who travelled the world before settling in London, with a love for exploring neighbourhoods and uncovering the city's quirky history.
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Tour Guide
Mike Hayford
Originally from Kent, he moved to London in his early twenties and developed a fascination with the city's darker past, particularly the stories and mysteries surrounding Jack the Ripper.
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Tour Guide
Edan Simpson
A northerner who has spent the last eight years in London, combining a background in history with a love for uncovering the city's best pubs.
Learn More →Plan Your Trip Like an Insider
One of our favourite things is exploring London and its neighbourhoods, but we know how overwhelming it can be to plan a trip beyond the usual sights like the London Eye, Big Ben, or the Tower of London. After walking the city with thousands of guests, we kept hearing the same question: where should we actually go, eat, and explore? That's why we created our digital guides, so you can discover London confidently and explore the city like an insider.
London Pub Map
Skip tourist traps, avoid overpriced pints and spend your evening somewhere that actually feels like London.
London Coffee Map
Avoid tourist traps, skip average coffee and spend your money on places that are genuinely worth it.
Changing of the Guard Guide
Most visitors see ten minutes of it from behind a crowd. This guide shows you the whole ceremony.
London Guides & Articles
In-depth guides to London's neighbourhoods, history, and hidden corners — written by local guides who know every street.
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Free Things to Do in London: 25+ Local Secrets Worth Your Time
Tired of tourist traps? Discover free things to do in London locals actually rate. Hidden museums, secret viewpoints, and rooftop gardens most Londoners miss.
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Soho London: The Complete Neighbourhood Guide
Curious about Soho London? From Tudor hunting ground to gay village, this evidence-based neighbourhood guide covers history, food, nightlife, and hidden gems.
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8 Best Free Things to Do in Soho, London (Local Guide)
What's actually free in Soho and worth your time? Discover 8 local picks from hidden art to legendary streets. Your insider guide to free things to do in Soho, London.
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8 Independent Coffee Shops in London Locals Actually Use
Independent coffee shops in London locals actually use. Picked for coffee quality and real history. From an 1887 Soho institution to a Victorian grave-watcher's hut.
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Soho at Night: The Honest Guide to London's Most Electric Neighbourhood
Late bars or live jazz? Pubs or hidden speakeasies? Soho at night offers London's most electric nightlife in one square mile. Insider guide with honest tips.
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Free Walking Tours in London This Summer 2026: What to Expect
Planning free walking tours in London this summer? Westminster, Soho and Jack the Ripper tours explained. What to expect, when to book, and insider tips.